From Prada brand research and brainstorming, visual and functional factors that influence a product's luxury level was defined.
Identified the target user and performed user interviews and user observations.
From interviews and observations, common and important characteristics and user actions were found.
Performed ideation workshop for new UX concepts based on our findings. 
Made wireframes and user flow for the new UI guidelines and features. Gave suggestions for visual and transition effects.
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